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Sometimes it's a deep, introspective take on a memorable place, a fixture in history or a lesson learned from the culture or wisdom found in a place.
But sometimes it's just a normal name for a normal place that we named a funny hat after.
Regardless, the sentiment stands. And it's brilliant in its simplicity.
The road less traveled? Take it.
The road most traveled? EFF IT.
The Effingham is a foam trucker-style snapback hat, built to hold up as you take it down any damn road you please.