GUNNISON WAFFLE KNIT BEANIE

Gunnison, Colorado is quintessential old Colorado. It's not Boulder, not Denver, not Breck, Vail or Aspen. It's Gunnison, and that's just what it wants to be.

You're not going to pass through there on your way to any timeshare, film festival or bed and breakfast you saw on the Travel Channel. No, to get there, you'll drive through six or seven other little mountain towns equally unlikely to be featured in Outside Magazine.

Pull into town and you'll probably see a Subaru parked next to a stock trailer, parked next to a beat-up Jeep Cherokee. And that's just three friends having lunch at the Back Country Cafe.

Point is, good things don't have to change. They don't need an upgrade, makeover or remix.

And that's why we made a solid, thick, waffle knit beanie like the Gunnison. We think you'll have it for years. And we're pretty sure you'll like it just the way it is.